The online clothing industry has been rapidly growing every year.

To dig a little bit deeper into this phenomenon we decided to survey 100 consumers to see why they either hate or love to shop for clothes online. In addition to the numbers displayed, we found that 51% of the people enjoy shopping online just so they do not have to interact with other strangers/sales associates! Nowadays, every consumer has the entire fashion industry in their hands…literally. That’s how much online shopping has impacted us today! Although shopping online definitely has its perks, it also has its pain points. Because clothes are a tangible object, consumers like to see how things feel and fit in person before purchasing it. Consumers also like to purchase what they want and have it instantly in their hands. Share your thoughts with us in the comments section!

 

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